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Insights on instagram3/28/2023 What are the best metrics to track on Instagram? Now the problem is deciding which metrics you should be focusing on. You should have no shortage of data and trends to pore over to perfect your Instagram strategy. Total followers shows you the number of followers you have, along with some demographic information on them. Engagements by followed and non-followed accounts.Profile activity, such as profile visits and button tapsĪccounts engaged shows you the number of accounts that have engaged with your content, the types of engagements, along with some demographic information on your engagers.Reach by followed and non-followed accounts.There are three main sections on Instagram Insights: Accounts reached, Accounts engaged, or Total followers.Īccounts reached shows you the number of accounts that have seen your content, along with some demographic information on them. What analytics can you see in Instagram Insights? You can get more specific data by tapping on Accounts reached, Accounts engaged, or Total followers. You can now see insights and analytics about your Instagram account.Tap Insights at the top of the menu to the right of the graph icon.Tap the menu icon in the upper-right corner.Go to your profile by tapping your profile picture in the bottom-right corner.Once you’ve opened the app, just follow these steps: Note that Insights are currently not available for desktop users-to see them, you’ll need to have the Instagram app installed on a smartphone or other mobile device. If you already have a business profile set up, accessing your account Insights is pretty simple. That’s probably the number one reason to switch to an Instagram analytics app or platform-but we’ll get to the pros and cons at the end of the article.įirst, here’s how to see Instagram Insights on your business profile. For most metrics, you can only see how your performance during the current week has changed compared to last week. The main downside of this native analytics tool is how limited the date ranges are. It’s only available to business profiles or accounts that receive a lot of engagement, but the good news is it’s really easy to create a business profile on Instagram. It shows you a variety of different data, from how many users visited your profile in the last week to when your followers are typically online. If you are interested in more Instagram Tips and Tricks, then check out our other guides on How to Add NGL Anonymous Link to your Instagram Story & Bio, and How to Turn Off Suggested Posts on Instagram.Instagram Insights is a great way to see basic analytics about your account, your posts, and your followers. That is all you need to know about how to fix the Instagram insights not working issue. After following these steps, you will be then granted access to Instagram insights. If the Instagram app is already updated, then try to delete it and then reinstall it from scratch. At this time, all apps will be displayed that have an update waiting to be installed. On Android, we go to the Play Store, click on the drop-down menu in the upper left corner, and select Apps. To check if we have a pending update, in iOS we must access the App Store, click on the new avatar and drag the window down, to check if between the pending updates we have one update. Update the Instagram app or Uninstall and Reinstall it againĮven though it may be not usual, since it is not an online game, it is likely that on some occasion Instagram will introduce a change in the application that will force us to update it to be able to access their servers. Once you have completed the above task, just go to Settings and you will finally get access to Instagram Insights for posts, videos, stories, and more.Ģ.You will then need to fill in the new account details that are needed to set up your business profile.Go to the bottom of this page until you find an option for “Switch to Professional Account” or “Switch to Business Account”.In the drop-down box that will open, click on Account.First, launch the Instagram app and click on your profile picture.So, you will need to switch to a business account on Instagram, here are the steps: If you are not having a business account on Instagram, then it is the most common reason why the Instagram insights are not working for you.
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